When it comes to SEO, the saying “trust but verify” rings true. It’s always a good idea to check your website’s performance from time to time, and an audit can help you figure out where you need to make improvements. Here are five easy ways to audit your website for SEO:
1. Analyse your website’s SEO performance
An SEO audit is a process of analysing the SEO performance of your website. It will help you identify the areas that need improvement and provide valuable insight into how well your website is performing so that you can make the necessary changes and improve its performance.
2. Conduct an SEO audit on a page-by-page basis
- Analyse each page individually.
- Check the title tags.
- Check the meta descriptions.
- Check the content and headings on each page to ensure they are relevant to your keyword target, and that they include your keywords naturally in the text itself.
- Ensure that you have an impressive number of external links pointing to each page, as this can be a factor Google uses when determining how important a site is (and whether or not it deserves higher rankings).
3. Learn how to do keyword research.
Keyword research is a complicated process that can take a lot of time and energy, but it’s also crucial for improving your website’s ranking in search engines like Google and Bing. Keywords are the words people use when searching for something online, so if you want your site to rank higher in search results, you need to make sure it has relevant keywords on its pages. You should also consider how these keywords will affect the way your website looks; if you have too many on one page or in close proximity, they could crowd out the rest of your content or make readers feel overwhelmed by information overload (a phenomenon known as “keyword stuffing”).
There are different types of tools available for keyword research: some focus on finding long tail keywords (those with three or more words), while others are intended only for finding exact matches between keywords that people type into search engines and what content exists on websites already; still others let users specify which countries’ versions of Google they want their results listed under—for example “United States,” “Canada” or even just “English.”
4. Get the scoop on backlinks and link building
Now that you have a clear understanding of what SEO is and how it can be used to help grow your website, it’s time to start auditing your own site.
- First, let’s talk about backlinks and link building. Backlinks are simply links from one web page to another, so if a visitor clicks on one of these links when they’re browsing the web, they’ll be redirected to your site. Link building is a strategy for getting more quality backlinks from other websites. In other words: It’s how you build relationships with publishers and members of the industry who might eventually want to share your content with their audiences.
- The most common ways people do this include guest posting (whereby you write an article for another website), email outreach (whereby you contact someone directly), or by participating in social media discussions related to topics related to yours—you know—like Reddit!
5. Monitor your competition’s backlinks
The same backlink checker you use to monitor your own links can also be used to gather data on your competitors. This is a great way of finding out what they’re doing right, and how you might be able to improve your SEO strategy by emulating it. You’ll want to pay attention specifically to the following metrics:
- Anchor text of links
- Quality of links
- Number of linking domains (the number of web pages that link back)
- Authority score (Google assigns each web page an authority score based on its relevance, freshness, and popularity)
This list will help you do an effective SEO audit of your website
This list will help you do an effective SEO audit of your website. An SEO audit is a good practice, but it won’t tell you what to change on your website or how much time it will take to make those changes. You should also look at the traffic on different pages and do some keyword research to see if there are any low-hanging fruits in terms of optimization opportunities.
To recap, here are the steps for doing an SEO audit of your website:
Analyse your website’s SEO performance by doing keyword research and checking your organic search results.
Conduct an SEO audit on a page-by-page basis by looking at backlinks, title tags and meta descriptions to ensure they are relevant to their content.