The following infographic shows 7 tips to better SEO ranking. First things first… Google ranks your content according to the purpose it was create for. A visitor should be able to find exactly what he or she is looking for when he or she uses a search engine. Google’s algorithm is able to find a visitor’s exact information they need on your link. If so, your rankings will begin to rise, and if not, they will begin to fall.
Start with content research. When creating your website content make sure you write with your reader in mind.
Website Content Structure helps Google and your reader to understand your content better. Use H1 headings, bold text and anchor text for better structure.
When it comes to internal links, outbound links and back links, avoid low quality link websites and concentrate on links with higher page rankings.
Title tags, page title, meta info, content and image alt text should contain your targeted keywords or keyphrase. This make it easier for Google to understand what your content is about.
Check your website for content duplication and remove.
Check if your URLs contain your optimized keywords.
More about Website Audit for SEO
Read this article about five easy ways on how to audit your website for SEO.